I help founders and marketing teams sharpen positioning, craft messaging that lands, and launch into new markets — locally and globally — without losing what makes them them.
Foundations that hold up under growth: audience, category, promise, and the story that ties them together.
A sharp, defensible place in the market — so buyers instantly get why you, and why now.
Narrative, value props and proof points, written into a messaging house your whole team can actually use.
Launch plans for new markets: localisation of the story, channel strategy, and the first 90 days.
Hands-on storytelling, positioning and messaging sessions with your team in the room — half-day to two days.
Storytelling, positioning and messaging workshops run with your team in the room — half-day to two days, ending with work you can use on Monday.
Trusted by startups & brands
A 40-person Series A team pitched four different versions of their product. In a two-day hands-on storytelling workshop we built a single narrative spine and trained sales, marketing and founders to use it.
Sales cycle down 27% and a 2x lift in demo-to-opportunity conversion within a quarter.
A B2B SaaS platform was competing on features against much larger incumbents. We rebuilt positioning around a workflow no competitor owned, then rewrote the site and sales deck around it.
Inbound qualified leads up 61% in five months and a 3x increase in average deal size.
Translating the brand — not just the copy — for a new European market: research, adapted narrative, channel mix and a phased 90-day launch plan run alongside the in-house team.
Break-even on paid within 11 weeks and 4,300 first-market customers in the first half-year.
Tell me a little about where you are and where you want to go. I read every message and reply within two business days.
ofir@olstrategy.com