Terms & Conditions

These terms govern your use of the OL website at olstrategy.com and describe the general framework for engagements with OL ("OL", "I", "we"). By using this site you agree to these terms. Where a signed proposal, statement of work or contract exists between you and OL, that document takes precedence over anything written here.

OL provides brand strategy, positioning, messaging development, international market entry support and hands-on workshops. The exact scope, deliverables, timeline and fees for any engagement are defined in a written proposal or statement of work agreed by both parties before work begins.

Nothing on this website constitutes an offer to provide services, a guarantee of results, or a commitment to availability.

Fees, payment schedules, deposits, expenses and cancellation or rescheduling terms are set out in the applicable proposal or statement of work. Unless agreed otherwise, invoices are payable within the period stated on the invoice, and workshop dates are confirmed only once any required deposit has been received.

Strategy work depends on access to information. You agree to provide accurate materials, timely feedback and access to the people needed to complete the work. Delays in access or approvals may affect timelines and fees.

Unless the applicable agreement says otherwise, ownership of final deliverables transfers to the client on full payment. OL retains ownership of its own pre-existing frameworks, methods, templates and tools, and may continue to use them across other engagements.

All content on this website — text, layout, graphics and marks — belongs to OL and may not be copied or reused without written permission.

Non-public information shared in the course of an engagement is treated as confidential by both parties and used only for the purpose of the work, except where disclosure is required by law. OL may reference the fact of an engagement and non-confidential, anonymised outcomes in its portfolio unless you ask otherwise in writing.

Strategy and marketing outcomes depend on many factors outside OL's control. To the fullest extent permitted by law, OL is not liable for indirect, incidental or consequential losses, including lost profits or business opportunities. Where liability cannot be excluded, it is limited to the fees paid for the specific engagement giving rise to the claim.

This site may link to third-party websites. OL is not responsible for their content, availability or privacy practices.

These terms may be updated from time to time. The version published on this page is the version in effect, and the date above reflects the most recent update.

These terms are governed by the laws of Israel, and the competent courts of Tel Aviv have exclusive jurisdiction over any dispute arising from them, unless the applicable engagement agreement states otherwise.

Questions about these terms? Write to ofir@olstrategy.com.